From what happened to what needs attention.
We build the reporting layer your team actually uses: dashboards designed around decisions, reports that build and deliver themselves, and AI commentary that explains what changed and why, reviewed by a person before it goes out. In Looker Studio, Power BI, Superset, Tableau, Metabase or Grafana, on a data model that keeps every number consistent.
Built in Looker Studio, Power BI, Superset, Tableau or your BI tool of choice, on a modelled layer that keeps every number consistent.
Move from reporting what happened to knowing what needs attention.
We build the reporting layer your team actually uses: dashboards designed around decisions, reports that build and deliver themselves, and AI commentary that explains what changed and why, reviewed by a person before it goes out. In Looker Studio, Power BI, Superset, Tableau, Metabase or Grafana, on a data model that keeps every number consistent.
Dashboards nobody opens
Built around every available metric instead of the decisions the team makes.
Rebuilt by hand every week
Someone exports, pastes and reformats the same numbers instead of analysing them.
Metrics that disagree
Each tool defines revenue and conversions differently, so reports contradict each other.
Numbers without a why
The chart shows the drop; someone still has to spend the afternoon explaining it.
A legacy platform in the way
Expensive licences, slow dashboards, and logic buried where nobody can maintain it.
One view fits nobody
Executives, managers and specialists all get the same wall of charts.
Reporting built around decisions
Dashboards, automated delivery, AI commentary and the KPI framework underneath — each piece built around a decision someone actually makes.
Dashboards & scorecards
Executive views, team scorecards, operational and client dashboards, each built around the decisions its audience makes rather than every metric a platform can export.
- Looker Studio, Power BI and Superset
- Tableau, Metabase and Grafana
- Executive and operational views
- Multi-location and multi-client scorecards
Automated & scheduled reporting
Reports that refresh and deliver on schedule (weekly summaries, monthly client reports, Monday-morning digests) so nobody rebuilds the same spreadsheet again, and a failed run raises an alert instead of a blank page.
- Scheduled build and delivery
- Client and multi-account reporting at scale
- Month-over-month comparisons built in
- Failure alerts when a report breaks
AI-written commentary
The narrative that used to take an analyst an afternoon: what changed, which campaigns or products drove it, and what is worth doing about it, drafted by AI from your own modelled data and reviewed by a person before it is sent.
- Plain-language performance narratives
- Anomalies separated from noise
- Drafted for review, never auto-sent
- Delivered to email or Slack
KPI frameworks & data models
The unglamorous work that makes dashboards trustworthy: agreed metric definitions, a modelled reporting layer, and consistency tests, so two reports can never quietly disagree about the same number.
- KPI definition workshops
- A documented metric dictionary
- Modelled reporting layer
- Consistency tests across reports
BI migrations & modernization
Moving off the platform that stopped fitting: legacy BI tools, per-seat licences that no longer make sense, or a spreadsheet empire that became load-bearing. We map the metrics, rebuild the logic faithfully, and QA the new against the old before cutover.
- Legacy BI to modern platforms
- Spreadsheet reporting to centralized BI
- Metric mapping and parity QA
- Self-hosted options like Superset
Executive & board reporting
The short, consistent set of numbers leadership needs: how the business is doing, what changed, and what needs attention, with drill-down available and the deck no longer built by hand on Sunday night.
- Executive KPI scorecards
- Board and investor reporting
- Target versus actual tracking
- Roll-ups across teams and locations
Built in Looker Studio, Power BI, Superset, Tableau or your BI tool of choice, on a modelled layer that keeps every number consistent.
What changes when reporting explains itself
A dashboard shows what happened. The system around it should say why, and what to do next.
One view of the business
Marketing, sales, operations and finance on dashboards built around decisions.
Reports that deliver themselves
Scheduled, multi-account, month-over-month — with alerts if a run fails.
The commentary, drafted
What changed, what drove it and what to do, written by AI, approved by a person.
Numbers everyone trusts
One KPI framework and modelled layer, so reports cannot quietly disagree.
Off the legacy platform
Migrated with metrics mapped and parity proven before cutover.
The right view per role
Executive scorecards, team dashboards and deep dives, each for its audience.
Solutions built for your industry
Every industry has different challenges. We build data, reporting, automation and AI solutions that fit the way your business operates.
Marketing Agencies
Automate client reporting, prove attribution and monitor every account without the manual grind.
- Multi-client reporting automation
- Cross-channel attribution
- Tracking QA across the book
- AI-drafted client commentary
Ecommerce & DTC
Connect store, marketplace, ad and finance data to see true profitability and reliable tracking.
- Contribution margin by SKU
- Server-side conversion tracking
- Marketing tied to revenue
- AI margin and stock alerts
Retail
Bring together sell-through, margins, locations and marketing across every channel.
- Sell-through by channel
- Product and category margins
- Retail and wholesale in one view
- AI demand forecasting
Franchise
Compare every location on consistent numbers, with AI reading the weekly review.
- Location scorecards
- Standardized KPIs
- Roll-up and drill-down
- Underperformance alerts
SaaS
Connect product, marketing, sales and billing into clear growth metrics, plus custom AI features.
- MRR and ARR reporting
- Activation and churn analytics
- CAC against LTV
- AI agents and internal tools
Professional Services
Automate intake to invoice and make the firm's knowledge searchable, with approvals throughout.
- Intake and proposal automation
- Utilization and pipeline reporting
- AI speed-to-lead follow-up
- Knowledge assistants with sources
Legal Services
Document intelligence, intake automation and clean matter reporting, handled confidentially.
- Document classification and extraction
- Client intake automation
- Matter and revenue reporting
- Assistants grounded in your precedents
Healthcare
Operational reporting and careful automation for clinics and multi-site practices.
- Booking and utilization reporting
- Multi-site scorecards
- Payroll automation with approvals
- Patient acquisition ROI
A simple, low-risk way to get started
Three clear steps to working together, backed by commitments that keep the risk on us, not you.
- Step 1 We understand the problem and design the system We learn your goals, systems, and the questions you need answered.
- Step 2 We build it, and prove it works Tracking, dashboards, automation or AI, built to fit your business.
- Step 3 We deploy, monitor and keep improving it We keep improving it as your business grows and your questions change.
We remove the risk of getting started so the decision is easy. Here is our commitment to you:
- Free first consultationA practical working session about your data, workflows and AI opportunities, not a sales pitch. If we are not the right fit, we will say so.
- Clearly scoped first projectWe agree on the deliverable, timeline, and price up front. No open-ended retainer required to begin.
- You own everythingEvery pipeline, dashboard, workflow and agent we build is yours: your accounts, your code, documented, with no lock-in.
- No long-term contract to startBegin with one focused engagement. Continue only if the results earn it.